Oakhouse Foods: 300% Sales Growth with Adobe Commerce Re-Platforming
Oakhouse Foods’ Adobe Commerce re-platforming led to a 300% sales boost in one week, enhancing UX, scalability, and business growth.
Project overview
Oakhouse Foods, a leading provider of home-delivered frozen meals, approached C3 with a mission to modernise its online presence and improve the overall shopping experience for its predominantly senior customer base. Having worked together since 2015, our partnership evolved to focus on re-platforming their website to Adobe Commerce (Magento 2), ensuring a robust, scalable, and user-friendly solution that aligned with the company’s values and long-term goals.
The primary objectives of the project included:
• Enhancing site performance and reliability to support growing demand.
• Improving accessibility and ease of use for an older demographic.
• Integrating new features to streamline ordering, customer account management, and repeat purchases.
• Strengthening the infrastructure to support Oakhouse Foods’ growing network of franchises.
This project was a critical step in Oakhouse’s digital transformation, ensuring they could continue to serve their customers efficiently while scaling their operations.
Execution
C3 led the full re-platforming process, working closely with Oakhouse Foods to ensure a smooth transition from their legacy system to Adobe Commerce (Magento 2). The project involved:
User-Centric Design & UX Optimisation
We conducted in-depth research on Oakhouse’s customer base to refine the site’s user experience, ensuring a seamless browsing and checkout process tailored to their audience. Features such as larger fonts, clear navigation, and a simplified checkout were implemented to enhance usability.
Performance & Scalability Enhancements
Leveraging Adobe Commerce's capabilities, we optimised performance by implementing caching strategies, database improvements, and an AWS-backed infrastructure to handle increased traffic efficiently.
Custom Features & Integrations
We developed bespoke functionalities, including an improved subscription ordering system, a postcode-based delivery slot selection, and an enhanced account management interface. Integration with Oakhouse’s existing ERP system ensured a seamless backend experience.
Migration & Launch Strategy
To minimise downtime and disruption, we executed a staged migration, transferring customer data, orders, and content while extensively testing the new platform before launch. A phased rollout allowed us to monitor performance and address any issues promptly.
Post-launch, we provided hands-on support, monitoring key performance indicators and fine-tuning the system to maximise results.
Project results
The launch of the new Adobe Commerce (Magento 2) platform marked a significant turning point for Oakhouse Foods, driving immediate and substantial improvements in business performance:
- 300% Increase in web sales in one week
Within the first week of launch, Oakhouse Foods experienced an unprecedented surge in online sales, demonstrating the effectiveness of the new platform in driving conversions.
- Record-breaking revenue for the franchise
The platform’s improved user experience and enhanced performance led to the highest-ever revenue week in Oakhouse Foods’ history, setting new benchmarks for success.
- Enhanced customer engagement & retention
With a more intuitive and accessible platform, Oakhouse saw improved engagement from both existing and new customers, fostering brand loyalty and repeat purchases.
- Seamless Ongoing Partnership
As Oakhouse Foods continues to grow, C3 remains a key technology partner, ensuring continuous improvements, security updates, and strategic enhancements to support evolving business needs.
Through our collaboration, Oakhouse Foods has not only strengthened its online presence but also positioned itself for long-term success in an increasingly digital marketplace.
“This is the second site C3 have delivered for us since becoming customers in 2015; with it they have delivered a seamless experience tailored specifically to our customers’ needs. Since delivery we have seen an incredible growth in eCommerce sales, visits, and incredible customer feedback. C3 are more than an agency for us, they are our partners, they guide and influence our decisions and are always there to go above and beyond when we call upon them.”
“C3 worked closely with multiple departments here to understand the requirements and processes fully to build a website that would not only support our customers for years to come but was also a much-needed time saver for our sales team. C3 take great pride in their work, made sensible recommendations along the way, and worked tirelessly to ensure we received the end result we wanted. We have continued to work with them on additional development post launch to further enhance the platform.”
“We approached C3 to provide our company with a new ecommerce platform and online strategic direction. They designed, built, and still support the website today. Highly recommended.”
“Thanks to C3's support package we have had a very smooth and seamless year of eCommerce trading. Their complete support package exceeded our expectations, allowing us to focus on our business. Once we signed up C3 took the reins, taking care of our site's security, updates, and daily liveness monitoring. They have backed this up with a dedicated accounts team, who are always on hand to support us. The fixed cost of ownership, comprehensive security and firewall, and automated update schedule has meant we are free to move our conversations from maintaining, to improving our site, and driving our sales forward. Thanks C3.”
