Pipestock: High-Speed, Mobile-First B2B Ecommerce with Magento 2
Pipestock’s Magento 2 site delivers a fast, mobile-first B2B experience with optimised search, navigation, and product management.
Project Overview
Pipestock, a leading supplier of industrial piping and plumbing supplies, sought to enhance its ecommerce capabilities by re-platforming to Magento 2. With a high volume of SKUs and a customer base that frequently places orders on-site or in the field, Pipestock needed a high-performance, mobile-first ecommerce solution.
Key objectives of the project included a mobile-first design to support customers placing orders on the go, enhanced site speed for seamless browsing, an optimised product catalog to efficiently manage a large inventory, and advanced search functionality to improve product discovery.
This project was a critical step in improving usability, speed, and overall customer experience, allowing Pipestock to better serve its trade and industrial customers.
Execution
C3 worked closely with Pipestock to design and develop a high-performance ecommerce platform tailored to their customers’ needs.
A mobile-first approach was prioritised, ensuring an intuitive, fast, and easy-to-use experience on smartphones and tablets. Since many of Pipestock’s customers place orders while on-site, the mobile interface was designed for quick product selection, seamless navigation, and an efficient checkout process.
Site speed optimisation was a key focus, with extensive performance enhancements implemented to ensure fast load times. Advanced caching strategies, optimised image handling, and an efficient database structure helped the site perform well even under high traffic loads.
The product catalog was carefully structured to accommodate Pipestock’s vast range of individual SKUs. Products were categorised and displayed with ease of use in mind, allowing customers to browse and find relevant items quickly.
A customised search experience was developed to enhance navigation and product discovery. Higher search relevancy, smart filtering options, and intuitive category navigation helped customers locate the right products faster, reducing time spent searching and improving conversions.
Throughout the project, site performance was continuously monitored and refined to meet Pipestock’s high expectations for speed, usability, and reliability.
Project Results
The launch of Pipestock’s Magento 2 platform delivered significant improvements in efficiency, usability, and performance.
Customers now enjoy seamless mobile ordering, with an optimised experience across all devices, making it easier to place orders from job sites or warehouses. Lightning-fast site speed ensures that even with a large product catalog, pages load quickly and efficiently.
The enhanced search and navigation system significantly reduces the time required to find products, leading to improved user satisfaction and higher conversion rates.
With Magento 2’s scalable infrastructure, Pipestock is now well-equipped for future growth, allowing for seamless expansion of its product range and ecommerce capabilities.
By combining mobile-first design, high-speed performance, and intelligent product search, Pipestock’s ecommerce transformation has positioned them for long-term success in the B2B market.
“This is the second site C3 have delivered for us since becoming customers in 2015; with it they have delivered a seamless experience tailored specifically to our customers’ needs. Since delivery we have seen an incredible growth in eCommerce sales, visits, and incredible customer feedback. C3 are more than an agency for us, they are our partners, they guide and influence our decisions and are always there to go above and beyond when we call upon them.”
“C3 worked closely with multiple departments here to understand the requirements and processes fully to build a website that would not only support our customers for years to come but was also a much-needed time saver for our sales team. C3 take great pride in their work, made sensible recommendations along the way, and worked tirelessly to ensure we received the end result we wanted. We have continued to work with them on additional development post launch to further enhance the platform.”
“We approached C3 to provide our company with a new ecommerce platform and online strategic direction. They designed, built, and still support the website today. Highly recommended.”
“Thanks to C3's support package we have had a very smooth and seamless year of eCommerce trading. Their complete support package exceeded our expectations, allowing us to focus on our business. Once we signed up C3 took the reins, taking care of our site's security, updates, and daily liveness monitoring. They have backed this up with a dedicated accounts team, who are always on hand to support us. The fixed cost of ownership, comprehensive security and firewall, and automated update schedule has meant we are free to move our conversations from maintaining, to improving our site, and driving our sales forward. Thanks C3.”
