Rollover Hotdogs: Digital Transformation with Adobe Commerce B2B
Rollover’s B2B ecommerce site streamlined ordering, cut costs, and boosted efficiency with Adobe Commerce and NAV integration.
Project Overview
In 2019, Rollover Hotdogs, a leading B2B supplier of high-quality hotdogs to businesses such as Co-op, Costco, and Cineworld, embarked on a major digital transformation. Traditionally, all orders were placed manually via phone through their sales and customer service teams. Recognising the need for a more efficient, scalable, and cost-effective solution, Rollover sought to move into ecommerce for the first time.
Having successfully built a B2B ecommerce platform for Oakhouse Foods, another member of the Kerry Foods group, Rollover partnered with C3 to develop a robust, feature-rich B2B ordering system using Adobe Commerce (Magento 2).
Execution
C3 worked closely with Rollover to design and implement a tailored B2B ecommerce platform that seamlessly integrated with their existing business processes. Key elements of the project included:
Microsoft NAV Integration
We developed a custom integration between Adobe Commerce and Rollover’s Microsoft NAV back-end system, ensuring real-time stock management, pricing updates, and seamless data synchronisation.
Customer-Specific Restrictions
Given the nature of B2B ordering, we implemented custom restrictions based on:
- Order value thresholds to ensure bulk purchasing.
- Product quantity limits to align with stock availability and business rules.
- Credit and payment terms to reflect individual customer agreements.
- Delivery date constraints based on fulfilment schedules.
- Expedited Reordering & Customer Convenience
We built an intelligent reordering system, allowing customers to:
- Quickly reorder past purchases with a single click.
- View lists of frequently ordered products for easy replenishment.
- Sales History Warnings
To prevent order errors and unusual purchase behaviour, we introduced a sales history warning system. If a new order significantly deviated from a customer’s usual purchasing pattern, a warning would alert them before checkout, ensuring accuracy and minimising fulfilment issues.
The platform was extensively tested and optimised to ensure a smooth transition for Rollover’s existing customers, with dedicated training and support provided post-launch.
Project Results
The launch of Rollover’s ecommerce platform resulted in transformative operational efficiencies and enhanced customer satisfaction:
Seamless Digital Ordering
Customers could now place orders entirely online, significantly reducing reliance on phone-based sales and freeing up the customer service team for higher-value interactions.
Increased Operational Efficiency
Automated order processing saved valuable time for both Rollover and their customers, reducing manual errors and speeding up fulfilment.
Enhanced Customer Experience
Features like one-click reordering and frequent product lists provided a more convenient and efficient way for customers to manage their orders.
Improved Business Intelligence
The sales history warning system helped prevent ordering mistakes, reducing costly returns and adjustments.
Since launching, Rollover’s ecommerce site has become an integral part of their business, supporting their continued growth and enabling them to better serve their expanding customer base.
“This is the second site C3 have delivered for us since becoming customers in 2015; with it they have delivered a seamless experience tailored specifically to our customers’ needs. Since delivery we have seen an incredible growth in eCommerce sales, visits, and incredible customer feedback. C3 are more than an agency for us, they are our partners, they guide and influence our decisions and are always there to go above and beyond when we call upon them.”
“C3 worked closely with multiple departments here to understand the requirements and processes fully to build a website that would not only support our customers for years to come but was also a much-needed time saver for our sales team. C3 take great pride in their work, made sensible recommendations along the way, and worked tirelessly to ensure we received the end result we wanted. We have continued to work with them on additional development post launch to further enhance the platform.”
“We approached C3 to provide our company with a new ecommerce platform and online strategic direction. They designed, built, and still support the website today. Highly recommended.”
“Thanks to C3's support package we have had a very smooth and seamless year of eCommerce trading. Their complete support package exceeded our expectations, allowing us to focus on our business. Once we signed up C3 took the reins, taking care of our site's security, updates, and daily liveness monitoring. They have backed this up with a dedicated accounts team, who are always on hand to support us. The fixed cost of ownership, comprehensive security and firewall, and automated update schedule has meant we are free to move our conversations from maintaining, to improving our site, and driving our sales forward. Thanks C3.”
